About Us

JO KNOX (RODEO JOE)

Jo Knox has had a dual career in beauty/barber and ranching and is a former rodeo athlete. He is a master stylist/barber with over 40 years shared with thousands of customers at his exclusive cowboy-cowgirl cutting shop located in Incline Village, Nevada. Jo is a master in human communications and talks to his horses and cattle in the same soft tone and believable language understood by horses and humans alike.

WINSTON BROOKS PARSONS, SR.

Winston Brooks Parsons has long, storied career in varied yet, related fields – from athlete to coach to network television executive, producer of sports and entertainment, all wrapped around successful executive stints in fragrance, cosmetics, beauty, entertainment, and sports television and a Marine Corps officer. Parsons has been at the helm of many successful ventures.

He is known as the Godfather of lifestyle sports marketing. He is the former Citizen of the Year in Incline Village, Nevada, as well as the former President of Incline Village Visitor and Convention Bureau and has personally created more world television stories about Lake Tahoe than anyone else alive today.

e alan tiras

E. ALAN TIRAS

Alan has a diverse background in law and business, although he initially studied mechanical and electrical engineering. A native of rodeo country (Texas), he has spent the majority of his career in Nevada as a lawyer focused on business law matters and where he developed a passion working with start-up and nascent companies (like Rodeo Joe).

Alan also has served in a management capacity for several companies, primarily in health care. He has served numerous community organizations including as President and Chairman of the Incline Village/Crystal Bay Chamber of Commerce, the Incline High School Boosters Club, the Incline Village Citizen’s Advisory Board and the Rotary Club of Tahoe-Incline. He is a former City Councilman in Seminole, Oklahoma and was honored as that town’s Citizen of the Year in 1985.